Your Ad Spend Deserves Better Data
Every duplicate conversion, every dropped attribution, every silent tag failure is ad spend you can't optimize. Clean analytics means sharper ROAS, smarter budget allocation, and confidence that the numbers behind every decision are real.
Five Ways Your Analytics Is Lying to You
Each of these is invisible from a Google Analytics dashboard. Each one distorts your spend decisions. Most companies have at least two.
Duplicate Conversions
The same form submission fires your conversion tag twice. Google counts two leads from one person. Your CPA looks half of what it actually is, so you keep spending on campaigns that aren't performing.
Impact: Inflated conversion counts, understated CPA
Race Conditions on Forms
Your thank-you page fires the conversion pixel, but a redirect happens before the tag loads. Or the user double-clicks submit. Or the dataLayer push fires before GTM is ready. The conversion never registers — or registers for the wrong campaign.
Impact: Lost or misattributed conversions
JavaScript Errors Killing Tracking
A third-party script throws an unhandled error. Everything that loads after it — including your analytics — stops executing. Your GA4 tag never fires, but your site looks fine. You lose data silently.
Impact: Silent data loss on affected pages
Untracked Pages
New landing pages go live without tags. Subdomains never got added to the container. Single-page app navigations don't fire pageviews. Your analytics shows 60% of the traffic your server logs show.
Impact: Invisible user journeys, missing attribution
Broken Cross-Domain Tracking
A user clicks an ad, lands on your marketing site, and clicks through to your app on a different domain. The linker parameter gets stripped. Google sees two sessions from two sources — the ad click disappears. Your paid campaign gets zero credit.
Impact: Marketing attribution stripped at domain boundaries
What the Audit Covers
Not a maturity model. Not a scorecard. A technical inspection of your analytics plumbing with the dollar cost of every leak.
Tag Collision Audit
Multiple analytics tags fighting for the same events. Duplicate GA4 properties, leftover Universal Analytics tags still firing, conflicting GTM containers on the same page.
Data Integrity Verification
Compare what your analytics says happened versus what actually happened. Server-side logs against client-side data. Form submissions counted in your CRM versus conversions counted in Google Ads.
Attribution Chain Mapping
Trace a click from ad impression through every domain, redirect, and JavaScript handoff to the conversion event. Find where the attribution chain breaks — and what data disappears at each break.
Revenue Impact Quantification
Every broken tag, duplicate event, and lost attribution has a dollar value. We calculate how much each issue is costing you in misallocated spend so you can prioritize the fixes that recover the most.
What Clean Data Unlocks
Every optimization gets sharper.
Budget allocation, campaign optimization, channel mix, creative testing — all of it runs on analytics data. When the measurement layer is accurate, every decision built on top of it compounds in the right direction.
Your true ROAS becomes visible.
When conversions are counted once, attribution follows the real user journey, and every page fires its tags — you finally see which campaigns are actually driving revenue. Scale what works. Cut what doesn't.
The fix is usually surgical, not structural.
Most analytics problems are configuration issues, not architecture issues. A tag firing twice, a missing linker parameter, a container loading in the wrong order. Small fixes with outsized impact on data quality — and on every dollar you spend using that data.
Continuous Analytics Monitoring
An audit finds what's broken today. Our monitoring product catches new breaks before they corrupt your data — tag failures, tracking gaps, attribution drops — detected in real time, not in next month's report.
Currently in development. The audit is available now.
See What You're Actually Paying
Tell us what you're running. We'll inspect the plumbing and show you what's leaking — with dollar amounts.